Feel Good Drinks Co.

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The Feel Good Drinks Co.

The Feel Good Drink Co are an up and coming company which makes tasty, healthy drinks.

The company offer 5 ranges including Feel good for kids, Feel Good Still & sparkling juices, Feel Good non alcoholic cocktails and Feel Good vitamin waters.

The main rule of The feel Good Drinks have, is that they only use 100% natural ingredients with no added sugars to any drinks.

Whats the Problem?

The one major problem is that consumers aren’t aware that almost all of the supposedly healthy drinks have lots of added sugar or artificial ingredients.

With a wide range of healthy drinks on the current market, The Feel Good Drinks Co are finding the battle hard to fight.

With drinks such as Naked, Vitamin Water and Innocent its clear that these are in higher demand due to reputations, but the challenge is to change that perception of healthy drinks.

Target Audience

16-34 year old adults who are happy to pay a little bit extra for a quality, healthy soft drinks.

Aim towards up-beat, on the go and sociable people who like to work hard but always find time for some feel good fun and games.

This audience are socially active and use media on a daily basis.

The Challenge/Brief

The main trouble for The Feel Good Drinks is that only 2 out of 5 of the target audience are aware of Feel Good drinks when shown the bottle.

The brief is clearly to make people aware of Feel Good Drinks, and make them stop in their tracks and make them feel good.

Communicating - the objectives are simple, people need to know the brand name and what the drinks look like.

Memorable, unique and have a good feel!

The Solution

This solution will be based around making the target audience more aware of the benefits of ‘The Feel Good Drinks’ and the variety of drinks they offer.

I have based the concept around what benefits come from these drinks and how healthy they are for the target audience.

To do this I ensured the designs are unique, memorable and have a feel good factor as stated in the brief.

Initial Poster Designs

The initial ideas of posters where to demonstrate to the target audience what's in the drink, and the goodness it comes with.

Audience Participation

To ensure the campaign is based around the correct target audience it is vital that I place the campaign in the correct marketing location.

For this campaign billboards and online content will be used to connect with the target audience, and hopefully new customers.

The location is vital for this type of campaign, to ensure the placement is correct for the type of product being advertised and to ensure the product is seen regularly.

Locations can include - Gyms, Health cafe's, Coffee Bars, Supermarkets.

Here is an example of the type of billboard advertising for ’The Feel Good Drinks’ campaign.

This will keep the audience interacted with the brand, with the audience being ’on the go’ it will keep linked to the brand values.

Online Content/Media Plan

The online content will allow the target audience to interact with the brand in more than one way.

This online content will allow the audience to get interacted with the brand by allowing them to upload snapchats to the #FeelingGood campaign.

This will allow people to snapchat pictures of them having a feel good moment with #FeelingGood, which will then be placed on ’The Feel Good Drinks’ snapchat story.

This will allow people to get involved and have some fun.

This is how the snapchat will work. When a customer is having a good day they snapchat with the hashtag.

This will then be uploaded to ’The Feel Good Drinks’ snapchat story.

Another way to get people involved with the brand and what it means to them, i have designed an app that allows you to play a game of swiping to fill the gaps. This will be to allow people to win prizes/money off drinks.

Each person to completed the app game will be placed in a competition to win prizes from Feel Good Drinks.